Hi, I’m James. Welcome to my portfolio.

I specialise in user research and service design, working to ensure that services are designed around the needs of users. My experience spans multiple sectors, with a focus on putting people at the heart of digital transformation.

The first photo is James Nicholls meeting the Acting President of Nigeria ,Yemi Osinbajo, to discuss key issues in public service reform - for a public service reform project with DFID.

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"James is a talented, experienced, and insightful user researcher who has worked with me for the last 14 months. His strong knowledge of GDS Service Standards are consistently demonstrated, ensuring that work aligns with best practice.

James's infectious enthusiasm and deep commitment to user-centered design have been invaluable to our team. His passion for ensuring that user needs drive the design of services has consistently helped us to prioritise what truly matters. The evidence that James gathered through his user research was fundamental in supporting product decisions and convincing stakeholders of the need to change our approach.

I will really miss James's positive attitude, insights and strong focus on making sure our designs are genuinely shaped by the people who will use them. I would not hesitate to work with James again on future projects."

Andy Graham - Product Owner in the Business Modernisation for Support Programme Ministry of Defence

Clients I have worked with